Amanda James-Roxby – Longmont Times-Call


(Courtesy Photo)

Amanda James-Roxby

Age: 52

Occupation: Business owner (trained as an accountant)

Years in the St. Vrain Valley: 21

What brought you here? What has kept you? My husband’s job with Xilinx. We moved from England for a year. I’d never been to the states before. We loved Colorado: the space, the people and the way of life, so we didn’t go back.

You’re the co-founder behind The British Bash, a local business that sends home baking boxes of British desserts to people in the U.S. How did you come up with the idea for your business? My friend, now business partner, Steph, returned from Seattle, and we were talking about what we could do next. Our families were almost grown, I had just finished an accounting job and after a few false starts, we decided to do what we know and are good at: baking! Initially, we were making British treats and selling locally. Then another British friend, Deborah Read Fowler, mentioned these baking boxes that were sold in the UK on a subscription basis and we got to thinking how a similar concept might be a better fit for us. So we decided to pivot our business and have spent much of our first year testing recipes, working out logistics, and learning how to run a business. We are really excited to see where the journey takes us.

What do you think is the biggest difference between American and British desserts? Well, we don’t have dessert, we have pudding unless you’re the queen; she might have dessert. I think the big difference is though where American’s love their pies — apple, cherry, pecan — and eat them served with ice cream, the Brits are more likely to go for a hot sponge (vanilla, chocolate, jam) or fruit crumble (similar to apple crisp, I guess), and always with hot custard (made from a powder), never ice cream! I’d never heard of “a la mode” until I moved here.



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