CEO. Digital leader. Board member. For the past 25 years, Sukhinder Singh Cassidy has been helping build and scale global companies like Google, Amazon, Yodlee, Joyus and StubHub. This past November, the Canadian national started on her next mission—CEO of Xero.
Sukhinder succeeds Steve Vamos, who after serving almost five years as CEO, retired with plans to return to his previous portfolio in business coaching and leadership development as an advisor, director and investor.
Today, Sukhinder is working closely with Vamos to manage the CEO transition until he leaves in May 2023. “I’m excited about Sukhinderʼs appointment and believe she is very well placed to lead Xero through its next phase of development,” Vamos says. “I’m looking forward to working with Sukhinder to achieve a smooth leadership transition. Sukhinder has the opportunity to take Xero to the next level and continue to deliver world-class products and services that are critical for our customers and partners.”
“What excites me about Xero is the people and culture of the company and the passion Xeroʼs partners and customers have for our product as well as the large Total Addressable Market opportunity.” — Sukhinder Singh Cassidy
The legacy of Sukhinder’s accomplishments are an ideal fit for Xero. From 2018-2020, as the President of StubHub (a subsidiary of eBay), she was responsible for the platformʼs operations across its US and international sites. She also served as a member of eBayʼs global executive leadership team.
She also has deep international and fintech experience. She was founder, Chair and CEO of Joyus from 2011-2017, and President, Asia Pacific & Latin America at Google, where she successfully built its operations from less than $100 million (USD) in revenue into a multi-billion dollar business, spanning 103 countries from 2003-2009. Prior to Google, Sukhinder co-founded fintech pioneer Yodlee in 1999 and served as SVP of Sales and Business Development.
In addition, Sukhinder is strongly associated with technology companies in Silicon Valley. Her career started in investment banking with Merrill Lynch in New York and London. Today, she serves on the board of publicly traded fintech, Upstart. She also has previous experience serving on the boards of Ericsson, Trip Advisor, Urban Outfitters, Stitchfix and J.Crew.
An advocate for advancing diversity and inclusion, she founded theBoardList, an online talent marketplace connecting CEOs with qualified diverse board candidates who are peer endorsed. She is also the author of the Wall Street Journal best-seller, “Choose Possibility” which offers advice on how to manage and optimise risk-taking for professional growth.
“What excites me about Xero is the people and culture of the company and the passion Xeroʼs partners and customers have for our product as well as the large Total Addressable Market opportunity,” Sukhinder says. “I believe Xero is a critical business tool for small businesses and their advisors. There are huge opportunities in front of us and Iʼm committed to building on the businessʼ great momentum, in line with Xeroʼs values.”
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