Executive Trade Marketing Vacancy at Bacardi
Overview:
Bacardi is hiring an experienced Executive- Trade Marketing at their Kolkata location. As Exe/Sr Exe-Trade Marketing, you will own responsibility for the development, execution, and performance of all events/activations designed to increase brand presence and ultimate take-away. You will be responsible for management and monitoring of Trade Marketing Investments and initiatives execution. You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.
The complete details of this job are as follows:
Roles and Responsibilities:
The Ideal Candidate should be able to:
Planning & Execution across off & on trade. Responsible for any form of communication directly or indirectly linked to Company/Brand equity in collaboration with Consumer Marketing.
Enhancing & Planning visibility & branding across region;Vendor management & ensuring timelines for JTBD
Manage A&P budget for the region planning activations and promotions driving equity, brand awareness and recruitments.
Responsible for working closely with key customers/stakeholders both internal & external.
Manage and evaluate trade promotion levels to achieve maximum returns; M & E evaluation
Actively support effective matrix working across customer marketing and regional sales teams
Convey & present plans in proper format
Eligibility:
Experience in multiple specialty areas: planning & execution of activations, leveraging new/emerging channels for recruitments, promotions, events, agency management etc.
Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco- beverage industry. Drinks and Lifestyle Category experience is an advantage.
Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of promotional activity and through-the-line activation.
Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
Good command over MS- Excel & MS – PPT & Strong analytical & financial skills and budget management experience
Excellent presentation skills with strong interpersonal leadership and team management skills
Willing ness to travel across territory
To apply for this job, visit the official website
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